Caring for our Sustainable Future
Quick and Simple Way to Show Your ESG/Sustainability Promises
To take part, display the label ‘ESG Care’ in their office building, premises, and/or various customer/investor touchpoints (e.g., social media, email footer as well as ESG report.) Displaying the ‘ESG Care Label’ requires little immediate change in your organization, but it is an important early step towards achieving a long-term, sustainable business transformation. Such commitments also show future generations the power of engaging external community organizations (e.g., local registered NGO in any country) as a positive force for sustainable future.
Many touchpoints are often part of the stakeholder's journey; when taken together, these can enhance the essence of visible credibility. Stakeholders want to support a company taking continuous positive action towards social and environmental challenges.
The COVID-19 pandemic has altered
Society and Business in Sustainable Future
Social and environmental impacts are of the utmost concern to the modern world. Global sustainability movements have highlighted the urgent need to operate within the planet’s resource limits to ensure that we can meet the needs of both present and future generations.
A lack of significant sustainability awareness is still a global problem, particularly for those born prior to upcoming generations (e.g., Gen Z); but the bigger challenge is a lack of action.
Gen Z (the largest market segment) believe they have the power to make a positive change, but they recognise that organisations must drive action on social and environmental issues.
Seventy-six percent of people believe it is no longer acceptable for companies to just make money. As a result, a growing number of organizations are undergoing a sustainable business transformation to integrate Environmental, Social, and Governance (ESG) into their business strategy.
Everyone can claim that they are a sustainability/ESG brand, but what matters is how that identity makes potential customers feel.
Brands that are truly seen as sustainable evoke an emotional reaction from customers. Businesses need to walk the walk, not just talk the talk – they need to truly address social and environmental issues.