Social eLabel

5 Types

People are bombarded by thousands of brand messages every day, and the first seven seconds of brand engagement are usually make-or-break. If you want to back up your brand’s positive impact claims, you not only need to communicate effectively, you also need to provide proof that’s backed up by independent third parties. Providing this proof, though, is particularly difficult for social impacts.

How can organizations effectively show their commitment to

social impacts?


The Social Endorsement Label Scheme (SELS) is a holistic social endorsement scheme built to fit the different needs of varied organizations


The first four Social eLabels are based on their position along two spectra: strategic ($, business model) vs. execution (efforts), and business-driven (inside out) vs. community-driven (outside in) . It includes Pledge Label, Engage Label, Circular Label and Sharing Label. Each Social eLabel includes four tiers, similar to the Michelin Guide: shortlist, one star, two stars, and three stars.

Social Endorsement Label Scheme (SELS) allows you to show that your company is making contributions towards a sustainable future. They, like your social license, can be placed on a website, on social media, interview, and in an ESG report


Active Social Endorsement Label practitioners can also be awarded a Superior “ESG Care” Label (Business or Organization category) by invitation only. ESG Care Label Awardees should assign at least one ESG champion to promote business with wider purpose (business return + social impact) externally.  

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